{"id":5062,"date":"2021-06-05T16:27:55","date_gmt":"2021-06-05T16:27:55","guid":{"rendered":"https:\/\/i-genlatam.com\/en\/?page_id=5062"},"modified":"2021-06-21T21:01:18","modified_gmt":"2021-06-21T21:01:18","slug":"trade-marketing","status":"publish","type":"page","link":"https:\/\/i-genlatam.com\/en\/trade-marketing\/","title":{"rendered":"Trade Marketing"},"content":{"rendered":"<div  class=\"tatsu-ByW7N8XF9u tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"150px 0px 150px 0px\"}' data-padding-top='150px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-Hylm4L7Yqu\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-Bym4UQtqO\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1O8L7Fqu  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1O8L7Fqu.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(255,255,255,1) ;}.tatsu-r1O8L7Fqu .tatsu-text-inner *{color: rgba(255,255,255,1) ;}<\/style>\n<h3 style=\"text-align: center;\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">INTEGRAL TRADE MARKETING SOLUTIONS<\/span><\/span> <\/strong><\/h3>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Bym4UQtqO.tatsu-column{width: 100%;}.tatsu-Bym4UQtqO.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Bym4UQtqO > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Bym4UQtqO > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Bym4UQtqO > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Bym4UQtqO > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Bym4UQtqO.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Bym4UQtqO.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Bym4UQtqO.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/jpeg;base64,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);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/pexels-kaboompics-com-6224.jpg\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-ByW7N8XF9u.tatsu-section{background-color: #323232;}.tatsu-ByW7N8XF9u .tatsu-section-background{background-image: url(https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/pexels-kaboompics-com-6224.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-ByW7N8XF9u .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-ByW7N8XF9u .tatsu-section-pad{padding: 150px 0px 150px 0px;}.tatsu-ByW7N8XF9u .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-ByW7N8XF9u > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByW7N8XF9u > .tatsu-top-divider{z-index: 9999;}.tatsu-ByW7N8XF9u .tatsu-section-overlay{background: rgba(0,0,0,0.3);mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-BJZfyD7K5u tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\",\"m\":\"90px 0px 90px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-r1lMyvmtqu\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-HyGkDmY9u\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module align-center tatsu-image-lazyload tatsu-S1syDXF9d  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1696px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 76.002358490566%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"Grupo 1498@2xen\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/Grupo-1498@2xen.png\" \/><\/div><style>.tatsu-S1syDXF9d .tatsu-single-image-inner{max-width: 60%;}.tatsu-S1syDXF9d.tatsu-single-image{transform: translate3d(0px,0px, 0);}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-S1syDXF9d .tatsu-single-image-inner{max-width: 80%;}}@media only screen and (max-width: 767px) {.tatsu-S1syDXF9d .tatsu-single-image-inner{max-width: 85%;}}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HyGkDmY9u.tatsu-column{width: 100%;}.tatsu-HyGkDmY9u.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HyGkDmY9u > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HyGkDmY9u > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HyGkDmY9u > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HyGkDmY9u > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HyGkDmY9u.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HyGkDmY9u.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HyGkDmY9u.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BJZfyD7K5u .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-BJZfyD7K5u .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BJZfyD7K5u > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJZfyD7K5u > .tatsu-top-divider{z-index: 9999;}.tatsu-BJZfyD7K5u .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-BJZfyD7K5u .tatsu-section-pad{padding: 90px 0px 90px 0px;}}<\/style><\/div><div  class=\"tatsu-Hk-lfwXtcd tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\",\"m\":\"90px 0px 0px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols tatsu-swap-cols  tatsu-clearfix tatsu-HJegMv7Fq_\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-BJGfPmK9_\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-S1ZGY7K5O  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 848px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 76.061320754717%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"Grupo 1501\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/Grupo-1501-1.png\" \/><\/div><style>.tatsu-S1ZGY7K5O .tatsu-single-image-inner{max-width: 100%;}.tatsu-S1ZGY7K5O.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rymEFQFcO  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rymEFQFcO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(0,0,0,1) ;}.tatsu-rymEFQFcO .tatsu-text-inner *{color: rgba(0,0,0,1) ;}<\/style>\n<p style=\"text-align: center;\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">DIAGNOSIS AND SETTING UP THE CUSTOMER BASE VALUE<\/span><\/span> <\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BJGfPmK9_.tatsu-column{width: 50%;}.tatsu-BJGfPmK9_.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BJGfPmK9_ > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BJGfPmK9_ > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJGfPmK9_ > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BJGfPmK9_ > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BJGfPmK9_.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BJGfPmK9_.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BJGfPmK9_.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-HJefGPQF5d\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJ8Xw7YcO  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJ8Xw7YcO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><span style=\"font-weight: 400;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Client Master<\/span><\/span><\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Standardization and harmonization of customer base.<\/span><\/span><\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"2\">Customer segmentation and classification.<\/span><\/span><\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"4\">Georeferencing.<\/span><\/span><\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Geographic attribute mapping.<\/span><\/span><\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Evaluation of dealer areas, evaluation of areas and identification of opportunities<\/span><\/span>.<\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">ABM process (Additions, cancellations and modifications of clients)<\/span><\/span><\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Efficiency or assembly of sales and \/ or merchandising route.<\/span><\/span><\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Telephone commercial management of clients (making sales visits more efficient without losing contact with the retailer).<\/span><\/span> <\/strong><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-HJefGPQF5d.tatsu-column{width: 50%;}.tatsu-HJefGPQF5d.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-HJefGPQF5d > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-HJefGPQF5d > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-HJefGPQF5d > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-HJefGPQF5d > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-HJefGPQF5d.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-HJefGPQF5d.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-HJefGPQF5d.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Hk-lfwXtcd.tatsu-section{background-color: rgba(251,251,251,1);}.tatsu-Hk-lfwXtcd .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-Hk-lfwXtcd .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Hk-lfwXtcd > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hk-lfwXtcd > .tatsu-top-divider{z-index: 9999;}.tatsu-Hk-lfwXtcd .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-Hk-lfwXtcd .tatsu-section-pad{padding: 90px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-BJZ2rt7F5_ tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJxhHtQKc_\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-S1k8t7Y5O\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-HkqJ9QKqu  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-HkqJ9QKqu.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><span style=\"font-weight: 400;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Activation at Point of Sale<\/span><\/span> <\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Definition of performance standards by type or customer segment<\/span><\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"2\">Design and implementation of promotional materials<\/span><\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"4\">Business loyalty campaigns<\/span><\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"2\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"6\">Actions with materials (Exchange center, seasonal campaigns, etc.)<\/span><\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"8\">Execution of furniture<\/span><\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"> <span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"10\">Face-to-face promotions (tasting, communication)<\/span><\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"12\">Retailer training and loyalty<\/span><\/span> <\/strong><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1k8t7Y5O.tatsu-column{width: 50%;}.tatsu-S1k8t7Y5O.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1k8t7Y5O > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1k8t7Y5O > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1k8t7Y5O > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1k8t7Y5O > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1k8t7Y5O.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1k8t7Y5O.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1k8t7Y5O.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-SkgJIY7K5_\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-HyZptQY9d  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 848px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 76.061320754717%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"Grupo 1502\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/Grupo-1502-1.png\" \/><\/div><style>.tatsu-HyZptQY9d .tatsu-single-image-inner{max-width: 100%;}.tatsu-HyZptQY9d.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S1IM5mFqO  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S1IM5mFqO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(0,0,0,1) ;}.tatsu-S1IM5mFqO .tatsu-text-inner *{color: rgba(0,0,0,1) ;}<\/style>\n<p style=\"text-align: center;\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">DEFINITION AND IMPLEMENTATION OF TRADE MARKETING ACTIONS<\/span><\/span> <\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-SkgJIY7K5_.tatsu-column{width: 50%;}.tatsu-SkgJIY7K5_.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-SkgJIY7K5_ > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-SkgJIY7K5_ > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkgJIY7K5_ > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-SkgJIY7K5_ > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-SkgJIY7K5_.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-SkgJIY7K5_.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-SkgJIY7K5_.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BJZ2rt7F5_ .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-BJZ2rt7F5_ .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BJZ2rt7F5_ > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJZ2rt7F5_ > .tatsu-top-divider{z-index: 9999;}.tatsu-BJZ2rt7F5_ .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-Sk-6Dq7K5d tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\",\"m\":\"90px 0px 0px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols tatsu-swap-cols  tatsu-clearfix tatsu-B1xTPqmKcd\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-Hyld57K5d\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-ByBdcXK5u  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 848px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 76.061320754717%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"Grupo 1503\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/Grupo-1503.png\" \/><\/div><style>.tatsu-ByBdcXK5u .tatsu-single-image-inner{max-width: 100%;}.tatsu-ByBdcXK5u.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-B1h1iXKq_  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-B1h1iXKq_.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(0,0,0,1) ;}.tatsu-B1h1iXKq_ .tatsu-text-inner *{color: rgba(0,0,0,1) ;}<\/style>\n<p style=\"text-align: center;\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">ASSESSMENT ANALYSIS AND LEARNING<\/span><\/span> <\/strong><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Hyld57K5d.tatsu-column{width: 50%;}.tatsu-Hyld57K5d.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Hyld57K5d > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Hyld57K5d > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Hyld57K5d > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Hyld57K5d > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Hyld57K5d.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Hyld57K5d.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Hyld57K5d.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-ryllu5Qt9_\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ryen9mKcO  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ryen9mKcO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><span style=\"font-weight: 400;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Point of Sale Monitoring<\/span><\/span><\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"2\">Comprehensive point of sale audit (Presence, Price, Facing, etc)<\/span><\/span>.<\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"4\">Competitive analysis<\/span><\/span>.<\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"6\">Tactical reports<\/span><\/span>.<\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"8\">Validation and \/ or modification of execution guidelines<\/span><\/span>.<\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"10\">Evaluation of Preventists and \/ or Distributors.<\/span><\/span> <\/strong><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryllu5Qt9_.tatsu-column{width: 50%;}.tatsu-ryllu5Qt9_.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryllu5Qt9_ > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryllu5Qt9_ > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryllu5Qt9_ > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryllu5Qt9_ > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryllu5Qt9_.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryllu5Qt9_.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryllu5Qt9_.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-Sk-6Dq7K5d.tatsu-section{background-color: rgba(251,251,251,1);}.tatsu-Sk-6Dq7K5d .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-Sk-6Dq7K5d .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-Sk-6Dq7K5d > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sk-6Dq7K5d > .tatsu-top-divider{z-index: 9999;}.tatsu-Sk-6Dq7K5d .tatsu-section-overlay{mix-blend-mode: normal;}@media only screen and (max-width: 767px) {.tatsu-Sk-6Dq7K5d .tatsu-section-pad{padding: 90px 0px 0px 0px;}}<\/style><\/div><div  class=\"tatsu-SkWbWo7F9d tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BygeIh7Y9O\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rkgIh7tcO\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-ryHL3Xtqu  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-ryHL3Xtqu.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><span style=\"font-weight: 400;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Geolocation<\/span><\/span> <\/span><\/h3>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rkgIh7tcO.tatsu-column{width: 100%;}.tatsu-rkgIh7tcO.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rkgIh7tcO > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rkgIh7tcO > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkgIh7tcO > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rkgIh7tcO > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rkgIh7tcO.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rkgIh7tcO.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rkgIh7tcO.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HJxZbimF9O\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-Skr7j7Fcu\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BkREiQF9_  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BkREiQF9_.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">As an ADDED VALUE to the information provided and understanding that it is of a Tactical \/ Operational nature, I-GEN plans to deliver the Audited Businesses geo-located, where the following information can also be viewed, directly from the screen, namely:<\/span><\/span> <\/span><\/p>\n<p>\u00a0<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Skr7j7Fcu.tatsu-column{width: 50%;}.tatsu-Skr7j7Fcu.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Skr7j7Fcu > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Skr7j7Fcu > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Skr7j7Fcu > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Skr7j7Fcu > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Skr7j7Fcu.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Skr7j7Fcu.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Skr7j7Fcu.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-half tatsu-column-image-none tatsu-column-effect-none  tatsu-r1eBmjmYc_\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rkswiXtqu  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rkswiXtqu.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Location with coordinates of the POVs found.<\/span><\/span> <\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Identification by \u00abcolor\u00bb of the Distributors found and the POS they serve.<\/span><\/span> <\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">By placing the cursor on the selected POS you can quickly see part of the information, that is, if it is a Self-service-Warehouse-Pet Shop, etc, What brands does it work, ETC.<\/span><\/span> <\/strong><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Visually it allows me to know my coverage by Town and Neighborhood.<\/span><\/span> <\/strong><\/li>\n<li aria-level=\"1\"><strong><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Also that of my Competitor.<\/span><\/span> <\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r1eBmjmYc_.tatsu-column{width: 50%;}.tatsu-r1eBmjmYc_.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r1eBmjmYc_ > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r1eBmjmYc_ > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r1eBmjmYc_ > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r1eBmjmYc_ > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r1eBmjmYc_.tatsu-column{width: 50%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r1eBmjmYc_.tatsu-column{width: 50%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r1eBmjmYc_.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SkgiW3Xt5u\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-BkoWn7F5u\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-By1M2mYcd  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1400px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 56.428571428571%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"geolocalizacion\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/geolocalizacion.jpg\" \/><\/div><style>.tatsu-By1M2mYcd .tatsu-single-image-inner{max-width: 100%;}.tatsu-By1M2mYcd.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BkoWn7F5u.tatsu-column{width: 100%;}.tatsu-BkoWn7F5u.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BkoWn7F5u > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BkoWn7F5u > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BkoWn7F5u > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BkoWn7F5u > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BkoWn7F5u.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BkoWn7F5u.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BkoWn7F5u.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SkWbWo7F9d .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-SkWbWo7F9d .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SkWbWo7F9d > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SkWbWo7F9d > .tatsu-top-divider{z-index: 9999;}.tatsu-SkWbWo7F9d .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-SJbdJ67Kcd tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"90px 0px 90px 0px\"}' data-padding-top='90px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-BJeuJamt5O\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-rk_1pmtqO\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SJ5oa7YqO  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SJ5oa7YqO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h3><span style=\"font-weight: 400;\">Dashboard Web <br \/><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">All the information collected by our Field Auditors will be presented in our Reporting System online.<\/span><\/span> <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span class=\"VIiyi\" lang=\"en\"><span class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"en\" data-language-to-translate-into=\"es\" data-phrase-index=\"0\">Through a Dashboard of Indicators it will be possible to go through all the audited information from the General to the Particular.<\/span><\/span> <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All data can be exported to Excel, thus allowing the client to do all the required analysis.<\/span><\/li>\n<\/ul>\n<\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-S1meJNt5O  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-S1meJNt5O.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h4><span style=\"font-weight: 400;\">Link-On Line-Exportable<\/span><\/h4>\n<\/div><\/div><div class=\"tatsu-row-wrap  tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols tatsu-inner-row-wrap  tatsu-clearfix tatsu-rygnyAmK5u\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image- tatsu-column-effect-  tatsu-Sk2p0mt5d\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-B1L00XKq_  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1399px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 50.822015725518%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"tm2\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/tm2.jpg\" \/><\/div><style>.tatsu-B1L00XKq_ .tatsu-single-image-inner{max-width: 100%;}.tatsu-B1L00XKq_.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-SkUbyNt5u  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-SkUbyNt5u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h4><span style=\"font-weight: 400;\">Dashboard<\/span><span style=\"font-weight: 400;\"> WEB<\/span><\/h4>\n<\/div><\/div><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-SkJQk4Fq_  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1301px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 65.949269792467%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"\" title = \"tm3\" data-src = \"https:\/\/i-genlatam.com\/en\/wp-content\/uploads\/2021\/06\/tm3.jpg\" \/><\/div><style>.tatsu-SkJQk4Fq_ .tatsu-single-image-inner{max-width: 100%;}.tatsu-SkJQk4Fq_.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-Sk2p0mt5d.tatsu-column{width: 100%;}.tatsu-Sk2p0mt5d.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-Sk2p0mt5d > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-Sk2p0mt5d > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-Sk2p0mt5d > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-Sk2p0mt5d > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-Sk2p0mt5d.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-Sk2p0mt5d.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-Sk2p0mt5d.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-rk_1pmtqO.tatsu-column{width: 100%;}.tatsu-rk_1pmtqO.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-rk_1pmtqO > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-rk_1pmtqO > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rk_1pmtqO > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-rk_1pmtqO > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-rk_1pmtqO.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-rk_1pmtqO.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-rk_1pmtqO.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-SJbdJ67Kcd.tatsu-section{background-color: rgba(251,251,251,1);}.tatsu-SJbdJ67Kcd .tatsu-section-pad{padding: 90px 0px 90px 0px;}.tatsu-SJbdJ67Kcd .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-SJbdJ67Kcd > .tatsu-bottom-divider{z-index: 9999;}.tatsu-SJbdJ67Kcd > .tatsu-top-divider{z-index: 9999;}.tatsu-SJbdJ67Kcd .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/i-genlatam.com\/en\/trade-marketing\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5062","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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