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Mystery Shopper - IGEN Latam

Mystery Shopper

The purpose of the study

When the quality of service or the sales attitude play a main role in the activity of your company, the Mystery Shopper becomes a fundamental information tool for your business.

This study will allow you to identify shortcomings in the sales process and know the consumer’s perception of the shopping experience. It will allow you to know the gap between the expected service and the actual service.

It also serves as a tool to control that the format and image of the business are respected.

 

 

Mystery Shopper method

The information is collected through a highly trained Mystery Shopper or Undercover Shopper, who attends the different points of sale pretending to be a common customer making a purchase or product change.

The auditor will analyze different points and then the information will be processed to finally be presented to the client in a timely manner.

 

Variables to be Released

  • Local image
  • Collaborators image
  • Attitude of the collaborators
  • Checkout process
  • Operation of support services
  • Evaluation of sales models
  • Compliance with the Exhibition and Lay Out Manual
  • Among others…

Target

This study is aimed at:

  • Mass Consumption Products Companies
  • Clothing and footwear companies
  • Automotive Service Companies
  • Hypermarket, Supermarket and Supermarket chains
  • Oil companies
  • Fast Food chains
  • Financial Institutions and Banks
  • Home Centers
  • Cinemas
  • Entertainment Centers
  • Tobacco companies
  • Health Services Company
  • Industrial business
  • Media Companies
  • Hairdressing Companies
  • Paint and Hardware Companies
  • Cosmetic Companies and Pharmacies

And all those companies that require monitoring of this type, both for their own premises and franchisees.

Benefits

This study will allow you to:

  • Design new processes and services
  • Evaluate sales processes
  • Monitor and measure the quality of service
  • Control compliance with procedures
  • Identify business risks and opportunities
  • Increase your customer satisfaction
  • Apply incentive systems to staff
  • Control that the development of your business through franchises is homogeneous
  • Meet the competition
  • Increase your sales
  • Develop a Program of Excellence in Care
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