Services - IGEN Latam

OUR SERVICES

QUANTITATIVE BUSINESS UNIT

We reveal the following variables:

Prices.
Physical and Weighted Distribution.
Out Of Stocks.
Publications.
Presence of POP material POP material quality.
POP placement and management.
Exhibition Share.
Quality in the Exhibition and promotional elements.
Compliance with Distribution routines.
Presence and Performance of Promoters.
Quality status of containers and packaging.
Primary and Secondary Facing Consumption Trends in POS.
Customer / consumer / Shopper profile.

SOLUCIONES INTEGRALES
DE TRADE MARKETING

CATMAN – Category Management

i-Gen es Representante oficial y exclusivo del Software Apollo,
de la consultora inglesa SYMPHONY EYC.
Proveemos diferentes servicios en esta área:

Licencias Apollo
(Professional, Designer Workstation, Viewer, Total Store).
Capacitaciones
Sobre Catman, aplicación en Apollo y uso de la herramienta.
Consultoría
Confección de planogramas, góndolas reales y modelos de
exhibición.
Clusterización / Surtido.

UNIDAD DE NEGOCIO CUALITATIVA

Qualitative Techniques

These methodologies allow a detailed approach to the subjectivity of each typology or social group to obtain a global impression of the market, and thus parameterize organizational decision-making.

Face to face interview – domiciliary.
Face to face interview – coincidental.
Telephone interview – CATI.
Central Location.
On Line Surveys (CAPI).
Focus Groups.

Mini Focus Groups (given / brought).
In-depth interviews.
Participant / Non-participant observation.
Mystery Shopper.
Ethnographic survey.
Desk Research.