Standardization and harmonization of customer base.
Customer segmentation and classification.
Georeferencing.
Geographic attribute mapping.
Evaluation of dealer areas, evaluation of areas and identification of opportunities.
ABM process (Additions, cancellations and modifications of clients)
Efficiency or assembly of sales and / or merchandising route.
Telephone commercial management of clients (making sales visits more efficient without losing contact with the retailer).
Activation at Point of Sale
Definition of performance standards by type or customer segment
Design and implementation of promotional materials
Business loyalty campaigns
Actions with materials (Exchange center, seasonal campaigns, etc.)
Execution of furniture
Face-to-face promotions (tasting, communication)
Retailer training and loyalty
DEFINITION AND IMPLEMENTATION OF TRADE MARKETING ACTIONS
ASSESSMENT ANALYSIS AND LEARNING
Point of Sale Monitoring
Comprehensive point of sale audit (Presence, Price, Facing, etc).
Competitive analysis.
Tactical reports.
Validation and / or modification of execution guidelines.
Evaluation of Preventists and / or Distributors.
Geolocation
As an ADDED VALUE to the information provided and understanding that it is of a Tactical / Operational nature, I-GEN plans to deliver the Audited Businesses geo-located, where the following information can also be viewed, directly from the screen, namely:
Location with coordinates of the POVs found.
Identification by «color» of the Distributors found and the POS they serve.
By placing the cursor on the selected POS you can quickly see part of the information, that is, if it is a Self-service-Warehouse-Pet Shop, etc, What brands does it work, ETC.
Visually it allows me to know my coverage by Town and Neighborhood.
Also that of my Competitor.
Dashboard Web
All the information collected by our Field Auditors will be presented in our Reporting System online.
Through a Dashboard of Indicators it will be possible to go through all the audited information from the General to the Particular.
All data can be exported to Excel, thus allowing the client to do all the required analysis.
Link-On Line-Exportable
Dashboard WEB
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